Facebook may play role in marketing junk food to teens, young adults
Wednesday, 22 October 2014
A brand new research states that social networking websites, such as Facebook, may well give rise to advertising associated with unhealthy food to teenagers and the younger generation.
Scientists say social networking websites, for example Facebook, may play a role in promoting unhealthy foods to young people and teenagers.
The study, submit their results in the American Journal of Public Health. Problems have been elevated about the advertising associated with junk food previously, especially when it is geared toward kids and teenagers.
Earlier this season, Medical News Today released a limelight checking out whether unhealthy foods businesses ought to be sponsoring major sporting events. The fundamental aim of any organization is to market their services or products and to make money. The sponsorship associated with major sporting events [by fast-food as well as sugary beverage companies] is actually the main corporation’s online marketing strategy to accomplish this goal, to motivate individuals, such as kids, to take more of their goods.
In this most recent research, Freeman and co-workers looked into how nutritionally bad food items are promoted through social networking websites and looked over the target audience that is likely to interact with this advertising.
Harmful foods brands ‘capitalize on social users’ networks’
To achieve their results, the group examined the Facebook webpages associated with 27 high-ranked food and also beverage manufacturers, such as Subway, Slurpee, Coca-Cola and also Maltesers. The particular scientists evaluated their advertising methods, follower engagement and also marketing mail messages.
The scientists discovered that harmful food corporations – understood to be those that were energy-dense and also nutrient-poor – pulled in a higher level of wedding on the social networking website, especially from young adults and teenagers.
The group also discovered that Facebook clients who experienced high engagement together with unhealthy foods corporations were progressively discussing the companies’ content with some other people.
In addition, it grew to become obvious that Facebook people required very little motivation to interact with these corporations. Nevertheless, the scientists found that whenever harmful food corporations ran free gifts, competitive events or associated their goods with optimistic activities, this successfully motivated engagement from Facebook people.